A 90 day 1:1 mentorship for founders on Instagram. A filmmaker and creative director builds your brand, content system and posting rhythm with you, so the right clients can find you.
€2,500 · 1:1 · By Application
Client signed from a DM
“I was on a completely private account. Literally zero public presence. Under two months later I had 10,000 followers and people reaching out to me who had never heard of me before. No paid ads.”
From 400, private account
“I started with under 1,500 followers and no real idea what I was doing online. Seven months later I’m at 95K. What changed wasn’t how much I posted. It was that every video had a reason to exist before I filmed it. The foundation was right from day one.”
From 1,453 followers
Now at 135K, growing independently
More client results and video testimonials live on Instagram: @acethetics.29
Most coaches teach you
what to say. I teach you
how to be seen.
Since 2022 I’ve been working as a filmmaker for social media content,
shooting, editing, and shaping the creative direction of how people show up
on camera. Not commercials. Not films. Social content, approached with the
same intentionality a cinematographer brings to every frame.
And I kept seeing the same problem: talented people with real results who
looked like everyone else online. Bad framing. No story. No presence.
The difference between me and a typical personal brand coach is the
filmmaker’s eye. I don’t just help you with what to say. I help
you with how you look, how you move, how you own the frame. Because most
content fails not because the message is wrong, but because nobody wants to
watch it.
Not mentorship clients. The creators, athletes and brands I’ve filmed and directed, and the reason I know what holds attention.
If someone who didn’t know you personally landed on your profile today, they’d have no idea what you’ve built. Here’s what that costs you, and what changes.
The gap between how good you are
and how known you are. That’s what we close.
Ready to start?
If this is already speaking to you,
you don’t need to read more to know.
About 3 Minutes
Most people start posting and wonder why nothing sticks. We build the foundation first, then execute on it every single week.
For ninety days you have a filmmaker and creative director working on your brand with you. I build your positioning and your content with you, lend you the eye behind the brands I’ve shot and directed, and review your work before it goes out. I hold you to the standard and to the schedule, answer whatever comes up, send you references when you’re stuck, and change course with you when the numbers say so. You’re never guessing, and never doing it alone.
What that looks like, week to weekAbout 3 Minutes
You have a real business, real results, and real credibility, but nobody outside your immediate network knows it. That gap is costing you clients, leverage, and the reputation your track record deserves.
The application takes about three minutes. If your answers line up with what the programme needs, my calendar appears on the next screen and you book a 30 minute discovery call there and then. If they don’t, I read your application myself and come back by email within two days with a straight answer, including if that answer is no. Either way you hear from me. Nobody gets left in silence, and there is no sales sequence waiting on the other side of the button.
Most of my clients are not content creators. They’re coaches, founders, athletes, and professionals with real expertise who happen to be invisible online. The system is built around your track record, not a pre-existing audience. If you have results worth talking about, we have something to build with.
No. A camera is optional, and I’d rather you didn’t buy one at the start. The phone already in your pocket is the right tool for the first 90 days. What makes content hold attention is framing, light, angle and delivery, none of which you can buy, so that is what I teach, and we build your setup around what you already own. If a camera ever earns its place later, I’ll tell you exactly what to get.
That’s exactly why Phase 1 exists before you film a single thing. We build your identity, your angles, and your setup first so that when you do step in front of a camera, you already know who you are on screen. Camera confidence comes from knowing what you’re saying and why. We build that before anything goes live.
No. Talking to camera is one format, not the only one. Voiceover over b-roll and text-led Reels are core formats in the system, and we choose yours early, around how you come across best. You will be in frame, because it is your brand, but not always talking.
Realistically, 5 to 8 hours per week. That includes the weekly strategy call, filming, and any review turnarounds. The system is designed for people who are already running a business. Nothing is wasted time. Every hour maps directly to a deliverable or a piece of content that works for you after you post it.
Life happens and the programme accounts for that. Calls can be rescheduled with notice and I work with your reality, not against it. What matters is that when you show up, you show up fully. The only thing that kills progress is going quiet without communicating. Honest communication is part of what the work requires.
I don’t guarantee follower numbers, and you should be wary of anyone who does. What I do guarantee is the work: every call happens, every video in the first 45 days gets reviewed before it goes live, and you finish owning a brand playbook and a content system that don’t depend on me. And if you are executing and something isn’t landing, we diagnose it on the next call rather than discovering it at the end. That is exactly what a weekly rhythm is for.
You keep everything: the playbook, the portal and the content system. The programme is built so you can run it without me. Continuing together is an option, not an expectation.
Everything on this page is in it. Thirteen calls, every video reviewed for the first 45 days and any you want reviewed after that, the portal, both playbooks, and me on WhatsApp between calls, Monday to Friday. Nothing is held back.
Someone else directs and films. It looks good, because that is their job, and it stops when the invoices stop.
You build the positioning, the content system and the weekly rhythm with me: my eye on your work, my hands on the build, and someone holding you to it for ninety days.
Work out what one new client is worth to you over a year. That’s the number to weigh €2,500 against. We go through it with your real figures on the call, so the decision rests on your business, not my promise.
Glyn, a graduate of the mentorship, signed a €2,500 coaching client from a DM on Day 72. One client, worth what the mentorship costs today.
Not the right time for one to one? The Feature, the same system to run yourself, opens soon. The free guides are here now.
The application is nine short questions about your business, your readiness, and what being invisible is costing you. I read every one myself. If it looks like a fit, you get my calendar straight away. If it doesn’t, you get an honest answer by email rather than silence.
€2,500 · By Application
I work with a maximum of four clients at a time. It’s the only way to give every person the full attention the system demands.
Three filmmaker’s craft guides for the phone you already own, in one file. How to set up the shot, how to be watchable once the camera is rolling, and what to do with the footage afterwards. No gear to buy.
Add your first name and a valid email address.
They open on the next screen, straight away. One email with the guides in it, then only something worth your time. Never shared, one click unsubscribes you.
All three are below, and in your inbox as well. Not there? Check your Promotions tab. Everything in them works whether we ever speak or not.
Download all threeOr one at a time: The First Frame · The Take · The Cut
Want the mentorship itself broken down instead? The complete 90 day breakdown is here.
Save them now. Anything else I send will be worth opening.